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Ellice completed a Whitireia business administration course in 2010. She started her administration career in August 2015 as an employee to a financial adviser and expanded her knowledge of the financial services industry. A couple of years later, in May 2017, she was asked by another financial adviser to contract as a personal assistant. Recognising the need, Ellice decided to run with the idea of starting her own virtual assistant business catering to the admin needs of financial advisers. As the business grew, so did her understanding of the industry. She now has the privilege to work along side the Leapway team. Her role includes updating the database, contacting clients, and arranging a time for clients to catch up with their adviser.
Ellice loves people and likes to develop a friendship with each client. She loves to be behind the scenes and receives great satisfaction from checking tasks off the to-do list.
On a personal level, Ellice loves playing sport and getting together with family and friends.
“The secret of getting ahead is getting started.” – Mark Twain.